A flow is a visual representation of a path of actions taken by an actor, an intuitive graph plotting an actor's journey. You can view the discovery paths of all actors simultaneously, and study the events of an individual path. You also have the ability to analyze a sequence of events for a particular actor at a granular level. All of which provide you with the tools to track trends and determine projected user behaviors over time.
Creating a basic flow
Among their many uses, flows provide the ability to analyze actor engagement, conversion, and path discovery. This section demonstrates how to create a flow that shows the paths for users who purchased a movie.
To create a basic flow, do the following:
- Click the Flows icon in the left navigation bar.
- Choose a dataset from the drop-down list at the top of the window. We chose the usage dataset for our example. The options available to you will reflect your data.
- In the upper right corner of the window, click New Flow.
- Click the Definition tab, and then select an Actor from the drop-down list. We chose user for our example.
- Enter a descriptive name for Step 1 and select a filter from the drop-down menu. We entered Anything for the name and accepted the default filter all events.
- Enter a descriptive name for Step 2 and select the appropriate filter options from the drop-down lists. We entered Purchase Movie and selected events with action that matches purchase_movie.
- Optional: Add another step, entering a name, and selecting filter options.
- Click inside Flow ends after inactivity of and enter or select a time interval, then enter or select a Flow ends after total time option, and select Restart, End flow, and First step conditions as necessary. The selections for our example are shown in the following screenshot.
- Specify Filtered to values or accept all events as we did for our example, then click GO to generate the flow.
The results appear in the window on the right. We received the following results for our flow.
Now that you've created a basic flow, you're ready to analyze the results.