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Create a flow

A flow is a visual representation of a path of actions taken by an actor.

You can view the discovery paths of all actors simultaneously, study the events of an individual path, and analyze a sequence of events for a particular actor at a granular level. In this way, flows provide you with the tools to track trends and determine projected user behaviors over time.

Creating a basic flow

Among their many uses, flows provide the ability to analyze actor engagement, conversion, and path discovery. This section demonstrates how to create a flow that shows the paths for users who purchased a movie. 

To create a basic flow, do the following:
  1. Click the Flows icon in the left navigation bar.

icon_Flows2.png

  1. Choose a dataset from the drop-down list at the top of the window. We chose the IA_MOVIES dataset for our example. The options available to you will reflect your data.

2.0_Flows_select-dataset2.png

  1. In the top right corner of the window, click New Flow.

2.0_NewFlow-button.png

  1. In the Definition tab, select an Actor from the drop-down list. We chose user for our example.

2.0_Flows_select-actor2.png

  1. Enter a descriptive name for Step 1 and select a filter from the drop-down menu. We entered Anything for the name and accepted the default filter all events

2.0_Flow_Step1.png

  1. Enter a descriptive name for Step 2 and select the appropriate filter options from the drop-down lists. We entered Purchase Movie and selected events with action that matches purchase_movie.

2.0_Flows_Step2.png

  1. Optional: Add another step, entering a name, and selecting filter options.
  2. Click inside Flow ends after inactivity of and enter or select a time interval, then enter or select a Flow ends after total time option, and select Restart, End flow, and First step conditions as necessary. The selections for our example are shown in the following screenshot.

2.0_Flows_EndTime.png

  1. Specify Filtered to values or accept all events as we did for our example, then click GO to generate the flow.

2.0_Flow_GO.png

The results appear in the window on the right. We received the following results for our flow.

2.0_Flow_results.png

What's Next

Now that you've created a basic flow, you're ready to analyze the results.

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