You probably noticed that every chart has an Explore link in the lower-right corner. Clicking on that link takes you to the Explorer tab, where you can see the chart in more detail, as well as the query used to build the chart.
On the left, you can see the parameters that are used to build this query. We call this the Query Builder. In this example, the query counts the number of users (“Count Unique userId”) and groups the results by “level,” which graphs the number of people using the free service versus people paying for a subscription.
You can change these parameters to explore further. Maybe change the time range, or add a filter. For example, are the results of the query different for a particular artist?
Remember that you can add filters to limit the data included in the results. This lets you focus on the data that you’re most interested in. If we filter to a specific artist (in this example, Rihanna), we can see that while the activity of paid users who listen to Rihanna is similar to the overall usage of all paid users. But the activity of the free users is lower; maybe people who listen to Rihanna are more willing to pay for a subscription?
Interana’s Living Dashboards are very powerful. Some users will find that they get all the information they need by reviewing and maybe doing just a little exploration from them. But it’s our belief that the best people in digital businesses are inherently curious, which means you’re going to want to write your own queries and make your own dashboards pretty soon.
⇒ Ready to get off the bus and look around? Read the Explorer Guide!