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Interania

Behavior on read

Interana's strategy of analyzing behavior as the it rapidly scans data from disk. Interana goes beyond row-level field extraction and summarization — we aggregate behavioral insights per-actor and for the population as a whole; we maintain state and gather insights across actor journeys. Our strategy doesn't depend on preaggregating data: preaggregation data techniques limit flexibility and slow the exploration process. Our Behavior-on-Read method gives less technical people more flexibility and power by making queries on newer tweaked constructs just as fast as those that were previously defined. Lastly, Behavior-on-Read strengthens our ability to work with multiple types of actors within the same dataset and not limit behavioral analysis to a single population of "user."

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