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Interania

On the fly segmentation

On the fly segmentation is the dynamic process of creating relational groups from within your actor population based on any attribute in their events or lookup data, in real-time.

A segment is a group of actors that share a definition. Segments classify whether a group of actors matches this demographic, behavioral, or other definition. Replaces Cohorts (2.x), but without requiring a time range.

Related terms

  • Actor
  • Behavior
  • Behavior on read
  • Behavioral analytics
  • Segment
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