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Example: Building a Monthly Activity actor property


Custom properties can be used as filters in your queries. Showing Monthly Active Users (MAU) is one of the ways used to measure success of a business web site or internet product. This article demonstrates how to build a custom actor property for showing monthly active users.


This article demonstrates how to create a custom actor property to show a (30-day) monthly activity of users.

Build an actor property to show user monthly activity

The custom actor property for showing (30-day) monthly activity of users can be used as a filter to a query showing monthly active users.

To build a Daily Activity actor property, do the following: 
  1. In the upper left corner of the window, select the dataset. In our example, we chose IA_MOVIES.
  2. In the left menu bar, click Actors, then in the upper right corner of the window click New Actor Property.


  1. Enter 30-day Month Activity as the name for the property at the top of the page.
  2. On the Definition tab, select Actor user, then click the Show tab, and accept the defaults: Show count of events.
  3. In the second line of the query builder, select: Filtered to events with action that matches.
  4. Select the filtered to activities for the property. We chose browse_movie, watch_movie, or post_comment. Choose the activities appropriate for your dataset.


  1. Click add time options and choose Trailing window: trailing 1 month.


  1. Click Save.

We received the following results for monthly active users in our dataset.


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