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An action taken by an actor (for example, a user or sensor). An event can be anything: a web conversion, an online purchase, a click on a web page, a step tracked on a wearable device, playing a song, a sensor reading, swipes on a mobile app, level up in a game, or an email click. Each event becomes a row of data. Each event can have many different attributes, but always has a timestamp and an actor.

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