When you create an actor property, event property, or flow property in Interana 3 and later, you are presented with some or all of the following methods. The definitions of the methods are as follows:
- Filter. Create a boolean segment. For example, an "Is Registered" actor property, a "Did Reach Shopping Cart" flow property, or an "Is Product Info Page" event property. When analyzing boolean properties, you can compare segments that are both in or out of the segment.
- Label. Segment actors, events, or flows based on a multivalued filter. For example:
- segment actors into Power Users, Core Users, Light Users;
- segment events into "Is Chrome", "Is Safari", and "Is Other" event properties;
- or segment flows into "Reached Step 1", "Reached Step 2", and "Reached Step 3".
- Calculate. Perform any mathematical operation or function on other existing properties. For example:
- a ratio like (Number of App Opens) / (Number of Rides) = (App Opens per Ride);
- or a function like ROUND([App Opens], -1).
- Show. Aggregate across events or flows to calculate some value per actor or per flow. Available only for actor properties and flow properties.
- Flow time. Create a time-based flow property based on the time spent in the flow or between steps within the flow. (For example, time between Add to cart and Purchase.) Available only in flow properties.
For more information
To learn about creating an event property, see Building an event property in the User's Guide.